Learn a little bit more about me!
Science and business are creative endeavors.
Solving problems in the lab or on a presentations both often require thinking in new ways. I had to learn to think in new ways and that is why I earned my MBA from Case Western Reserve University. My MBA focus was on strategy and Design Thinking.
Working in a lab is analytical, but I most enjoyed thinking about business problems and opportunities in analytical ways. Product management and marketing requires the balance of thinking about situations from a creative perspective, but to consider and execute with analytical toolsets.
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Here are a few projects I have worked on. These include product design and prototyping, interaction design, ethnographic research, and traditional primary and secondary marketing research.
This was a global design camp hosted by the Designskolden Kolding with a little help from IDEO. I had an awesome time working with a huge group of international designers. Our mission was to find innovative ways to encourage the use of public transportation. Our team's proposal was BusKit, a product to improve the experience of transporting items as users travel between school, work, and shopping.
Learn more at the Kolding School of Design's website.
An MBA project that developed novel recommendations to improve the doctor-patient experience at the Cleveland Clinic. Changes in legislation and implementation of HCAHPS as well as market competition are creating situations where hospitals need to be more than just medical providers. They are in the hospitality industry as well as the hospital industry.
Learn more about our nomination for a global design competition at Core77.
Take a look at the final deliverable.
I was a partner of an entrepreneurial team whose goal was to create a catalog of hospital products. This is another angle in solving patient experience changes in health care by a product-driven solution.
We were part of the inaugural class of Bizdom, a Cleveland business accelerator created by Dan Gilbert, a fine organization that helped us further develop our product and business model.